Imabari is famous for producing luxurious cotton towels that are soft and absorbent. For a vast selection of Imabari towels, look no further than Iori, with its main shop in the Dogo Shopping Street. Iori features hundreds of towel products in sizes ranging from handkerchiefs to bath towels, baby products, and more. Beyond their softness and absorbency, Iori sells towels in playful patterns and vibrant colors representing the Setouchi region. Imabari towel products make perfect, easy-to-carry souvenirs and gifts. In the back of the store, you can enjoy the famous Ehime oranges in the form of juice from their orange juice dispensers, which offer a variety of tangy to sweet flavors.