This covered shopping street lined with souvenir stores, cafes, and restaurants is a popular destination for buying regional gifts and enjoying local cuisine. It retains the charming atmosphere of the Meiji period (1868–1912), and connects Dogo Onsen Honkan and Dogo Onsen Station. Shops lining the arcade sell regional specialties such as Imabari towels—produced in north-eastern Ehime—and various mikan-based snacks and drinks. The Dogo Tourist Information Center is at the arcade’s south entrance. Also near this entrance are the Botchan Karakuri Clock, which features mechanical performing figures, and a free public foot bath where you can soak your feet in the soothing waters of Dogo Onsen.