Towel Museum タオル美術館

Learn about Imabari’s most famous export

The city of Imabari has a 120-year history of towel production and is the leading production area in Japan. There are almost 200 factories in the city to process and dye cotton yarn, and make towels. The Towel Museum is a building complex with a working factory, galleries, eateries, and shops where you can buy towels, toweling accessories, and regional souvenirs.

The main exhibition space has displays of intricately designed towels as well as a mock factory floor with functioning machinery that illustrates the production process. Creative and colorful installations made from towels or spools of yarn make for fun photo opportunities. A permanent gallery is dedicated to the world of Moomins, the popular storybook characters from Finland. Statues of the characters can also be found in the Museum’s strolling garden.

Basic Infomation

Address 愛媛県今治市朝倉上甲2930
Hours Open 9am - 6pm *Open late on Saturdays and days before public holidays
* Opening hours for the restaurant and café vary
Tel 0898-56-1515
Website Click here
Price Adults 800yen, Students (13-17) 600yen, Children (under 12) 400yen, Senior
Citizens (over 65) 500yen, Disabled 400yen
Discounts for groups of over 15: Adults 700yen, Students (13-17) 500yen,
Children (under 12) 300yen
Discounts for groups of over 30: Adults 500yen, Students (13-17) 400yen,
Children (under 12) 200yen